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Make Your Website a Go-To Resource...And Keep it That Way
December 8, 2015 12:00 PM | Tagged as Communication, parent communication, promoting your school success, school website best practices, school website management, Websites for schools

As we approach the end of the calendar year, the minds of teachers and administrators are filled with classroom holiday parties, final exam schedules, and thoughts of planning for a new semester—a new year. The 2015-16 school year is well underway; if someone visits your school website today, will they see that fact reflected in your content? Or (we shudder at the thought), will they be ... Read more

Posted By Anna Nolan
Posted in Website Best Practices, Website Management, Websites for Schools | 0 Replies

Our Clients: Tops in Social Media
November 24, 2015 12:00 PM | Tagged as Communication, Instagram for schools, Marketing your school, PR for schools, promoting your school success, public relations for schools, social media for schools, Twitter for schools

The world today is obsessed with social media. And more and more, schools are turning to social to get noticed, get the word out to their community, and to support learning. We’ve scoured our clients’ social media pages and we’re proud to offer you some of the highlights we’ve seen over the last few months.

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Posted By Abby M. Herman
Posted in Public Relations, Social Media | 0 Replies

Is Instagram Right for Schools?
June 16, 2015 6:00 AM | Tagged as Instagram for schools, PR for schools, promoting your school success, social media for schools

According to recent studies, our tech-using students aren’t spending as much time on Twitter and Facebook as they used to. The reason? Their parents have invaded! As it turns out, a growing number of our students have turned to Instagram for their social ... Read more

Posted By Anna Nolan
Posted in marketing your school, Social Media | 0 Replies

How Do You Spotlight Success?
September 30, 2014 12:00 AM | Tagged as Communication, family, Marketing your school, PR for schools, promoting your school success, public relations for schools, social media for schools

As an administrator, you want to tout your school’s successes. You want parents to know that student test scores continue to improve or that your school is going green. Maybe your football team won the district championship or one of your students earned a statewide award. Special programs, new classroom technology, record attendance numbers—there are so many reasons to be proud, ... Read more

Posted By Abby Herman
Posted in Communication, marketing your school, Public Relations | 0 Replies

Build Trust with Communication
May 29, 2014 12:00 AM | Tagged as Communication, parent communication, PR for schools, promoting your school success, public relations for schools, school communication, school leadership

“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.” – Stephen Covey

In light of school reform efforts across the country and the ever-rising bar of achievement, school districts are working hard to increase test scores to meet ... Read more

Posted By Abby Herman
Posted in Communication, marketing your school, Public Relations | 1 Reply

Use Photos on Your Website
March 18, 2014 9:00 AM | Tagged as Marketing your school, promoting your school success, school website best practices, school website management, School Websites, website best practices, Websites for schools

Using photos on your school website is a great way to add a visual element to increase appeal, generate interest in your site, and simply make it look better. Studies show that using images of real people on websites and social media results in higher visitor rates and those site visitors stick around longer. And luckily for school and district administrators, they have an entire building full ... Read more

Posted By Abby Herman
Posted in school website design, Website Best Practices, Websites for Schools | 0 Replies

Spotlight the Value in Key Players
February 11, 2014 10:00 AM | Tagged as Appreciation, celebrations, Communication, PR for schools, promoting your school success, school communication, Websites for schools

Where is the value in the education at your school? Sure, test scores are on the rise and that last PLC meeting was a huge success. But have you taken the time to toot some horns and shout the praises of the people who make this success happen? Recognizing—and spotlighting—the people who make up your school is one of the best ways to make those people feel valuable, a sure-fire way ... Read more

Posted By Abby Herman
Posted in Appreciation, Communication, Public Relations | 0 Replies

Communicate Goals for Optimal Success
January 7, 2014 12:00 AM | Tagged as celebrations, Communication, districts, informative websites, parent communication, PR for schools, promoting your school success, public relations for schools, school communication, school goals, Websites for schools

Setting goals is a way of life. Whether personal or professional, we all set goals to help hold ourselves accountable for what we want to accomplish. We do this for our schools as well—set achievement goals for our students and teachers. But it’s not enough to simply set goals. If we don’t communicate these goals effectively to students and parents, we’re setting ... Read more

Posted By Abby Herman
Posted in Communication, Public Relations, Websites for Schools | 0 Replies

Don't Just "Have" a Website
November 12, 2013 7:45 AM | Tagged as Communication, informative websites, PR for schools, promoting your school success, school communication, school website best practices, school website management, School Websites, website best practices

Do you “have” a school or district website? We have all come to rely on the Internet and its flexibility to get the day-to-day information we need and want. Whether it’s the latest news or weather, browsing social media, the location of our lunch meeting, or researching for best teaching practices, educators use the Internet endlessly. And we know that our school or district ... Read more

Posted By Abby Herman
Posted in Copywriting, Website Best Practices, Websites for Schools | 0 Replies

4 Smart Ways to Go Green and Save Green
May 14, 2013 10:00 AM | Tagged as holidays, promoting your school success, public relations for schools

In honor of Earth Day (April 22nd), we wanted to feature a few ways your school can go green, help save the earth, and save money in the process. Sometimes a little out-of-the-box thinking and someone willing to start a green initiative is all it takes to not only save your school or district money, but also minimize the impact of schools on the environment. Show students and your community ... Read more

Posted By Rachel Vidoni, Social Media Director
Posted in Holidays, Public Relations | 0 Replies

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