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How Do You Spotlight Success?
September 30, 2014 12:00 AM | Tagged as Communication, family, Marketing your school, PR for schools, promoting your school success, public relations for schools, social media for schools

As an administrator, you want to tout your school’s successes. You want parents to know that student test scores continue to improve or that your school is going green. Maybe your football team won the district championship or one of your students earned a statewide award. Special programs, new classroom technology, record attendance numbers—there are so many reasons to be proud, ... Read more

Posted By Abby Herman
Posted in Communication, marketing your school, Public Relations | 0 Replies

Build Trust with Communication
May 29, 2014 12:00 AM | Tagged as Communication, parent communication, PR for schools, promoting your school success, public relations for schools, school communication, school leadership

“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.” – Stephen Covey

In light of school reform efforts across the country and the ever-rising bar of achievement, school districts are working hard to increase test scores to meet ... Read more

Posted By Abby Herman
Posted in Communication, marketing your school, Public Relations | 1 Reply

Use Photos on Your Website
March 18, 2014 9:00 AM | Tagged as Marketing your school, promoting your school success, school website best practices, school website management, School Websites, website best practices, Websites for schools

Using photos on your school website is a great way to add a visual element to increase appeal, generate interest in your site, and simply make it look better. Studies show that using images of real people on websites and social media results in higher visitor rates and those site visitors stick around longer. And luckily for school and district administrators, they have an entire building full ... Read more

Posted By Abby Herman
Posted in school website design, Website Best Practices, Websites for Schools | 0 Replies

Spotlight the Value in Key Players
February 11, 2014 10:00 AM | Tagged as Appreciation, celebrations, Communication, PR for schools, promoting your school success, school communication, Websites for schools

Where is the value in the education at your school? Sure, test scores are on the rise and that last PLC meeting was a huge success. But have you taken the time to toot some horns and shout the praises of the people who make this success happen? Recognizing—and spotlighting—the people who make up your school is one of the best ways to make those people feel valuable, a sure-fire way ... Read more

Posted By Abby Herman
Posted in Appreciation, Communication, Public Relations | 0 Replies

Communicate Goals for Optimal Success
January 7, 2014 12:00 AM | Tagged as celebrations, Communication, districts, informative websites, parent communication, PR for schools, promoting your school success, public relations for schools, school communication, school goals, Websites for schools

Setting goals is a way of life. Whether personal or professional, we all set goals to help hold ourselves accountable for what we want to accomplish. We do this for our schools as well—set achievement goals for our students and teachers. But it’s not enough to simply set goals. If we don’t communicate these goals effectively to students and parents, we’re setting ... Read more

Posted By Abby Herman
Posted in Communication, Public Relations, Websites for Schools | 0 Replies

Don't Just "Have" a Website
November 12, 2013 7:45 AM | Tagged as Communication, informative websites, PR for schools, promoting your school success, school communication, school website best practices, school website management, School Websites, website best practices

Do you “have” a school or district website? We have all come to rely on the Internet and its flexibility to get the day-to-day information we need and want. Whether it’s the latest news or weather, browsing social media, the location of our lunch meeting, or researching for best teaching practices, educators use the Internet endlessly. And we know that our school or district ... Read more

Posted By Abby Herman
Posted in Copywriting, Website Best Practices, Websites for Schools | 0 Replies

4 Smart Ways to Go Green and Save Green
May 14, 2013 10:00 AM | Tagged as holidays, promoting your school success, public relations for schools

In honor of Earth Day (April 22nd), we wanted to feature a few ways your school can go green, help save the earth, and save money in the process. Sometimes a little out-of-the-box thinking and someone willing to start a green initiative is all it takes to not only save your school or district money, but also minimize the impact of schools on the environment. Show students and your community ... Read more

Posted By Rachel Vidoni, Social Media Director
Posted in Holidays, Public Relations | 0 Replies

The School Administrator's Dilemma--blogging for fun and profit (or not)
April 24, 2013 8:00 AM | Tagged as promoting your school success, school blogs, school communication

Blogging may seem like a new fandangled idea to you if you’ve been busy going about business as usual at your school. But, you might be hearing about it in conference sessions or in articles about social media’s impact on education in general. It has actually been around for quite a while—and has been evolving since the Internet began back in 1997 when the term web log came ... Read more

Posted By Bonnie Leedy, CEO
Posted in Blogging, Educational Leadership | 0 Replies

Responding to Public Comments is Critical
February 20, 2013 12:00 AM | Tagged as Communication, customer service, promoting your school success, public relations for schools

There are some lessons that businesses have learned that educators need to take to heart. A smart business is usually proactive in their response to a complaint or problem. In fact, it is often the test of a good business to see how they handle a situation when they have goofed up—their response shows their true nature. The same applies to schools. How do you measure up?

A ... Read more

Posted in Communication, Customer Service, Public Relations | 0 Replies

Finding Money For Your School
November 27, 2012 10:00 AM | Tagged as promoting your school success, public relations for schools, saving your school money, school blogs, School Webmasters, school website management

We all agree that we don't have enough money to run our schools, and we need to use all financial resources available to us. Some resources are largely out of our control, like:

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