With all the options out there for communication, you'd think it would be easier than ever for schools to reach parents. And it is, kind of.

Social media has taken over as the go-to ... Read more

Posted By Rachel Vidoni, Social Media Director
Posted in Communication, Website Management, Websites for Schools | 0 Replies

If your school or district doesn’t have a Facebook page and you are (rightly) considering creating ... Read more

Posted By Rachel Vidoni, Social Media Specialist
Posted in Communication, marketing your school, Social Media | 0 Replies

If you are active on Twitter or Facebook, no doubt you’ve seen the hashtag symbol on people’s tweets or status updates. Why the heck do people use them? What are they for? We hear those ... Read more

Posted By Rachel Vidoni, Social Media Specialist
Posted in Blogs, Communication, Social Media | 0 Replies

Unless you live under your desk, you’ve no doubt heard all the rage about Pinterest, that social sharing site where you “pin” images, links, photos, cartoons, etc. onto “pin ... Read more

Posted By Rachel Vidoni, Social Media Specialist
Posted in Blogs, marketing your school, Social Media | 0 Replies

There are a lot of ways to market your school, but one effective way that often gets overlooked in education is the use of testimonials. In today’s social climate, people are all about ... Read more

Posted By Rachel Vidoni, Social Media Specialist
Posted in Blogs, Communication, marketing your school | 0 Replies

Does your school staff get out their pom-poms in support of your school? If your community is aware of the quality education you are providing its children, it will support your efforts ... Read more

Posted By Rachel Vidoni, Social Media Specialist
Posted in Appreciation, Blogs, marketing your school | 0 Replies

Managing your School’s Public Relations

Public Relations management is a fact of life in education. Whether you manage it (try to control what your publics think and feel about your ... Read more

Posted By Rachel Vidoni, Social Media Specialist
Posted in Branding, Communication, marketing your school | 0 Replies

With school vouchers, private, and charter school options, parents and families are looking for more than just a place for their child to learn. They’re looking for Read more

Posted By Rachel Vidoni, Social Media Specialist
Posted in Communication, Customer Service | 0 Replies

What’s the first thing you think of when you see this image? 

It’s probably ... Read more

Posted By Rachel Vidoni, Social Media Specialist
Posted in Blogging, Communication, marketing your school | 0 Replies

Community buzz. You know what a headache that can be. Parents start talking on the ball field or at dance class and before you know it opinions about teachers, policies, lesson plans, classroom ... Read more

Posted By Rachel Vidoni, Social Media Specialist
Posted in Communication, Public Relations, Social Media | 0 Replies