School Webmasters Blog
Show and Tell for Parent EngagementTwo simple principles to make sure your website is supporting your school communication goals
Your school website can benefit from the principles learned at show and tell. Learn how.
How to Get Started with a School BlogYou know a school blog is good communications, so now get started
You know the value of a blog for marketing and communications, so now learn how to have a school blog that rocks.
Working with the local media to get your school stories heardManaging the Media, Part 3
Have a great school event planned? Want to get some positive media coverage? Find out how to engage your local media.
Is the Media Out to Get Your School?Managing the Media, Part 2
Do you feel like the local media is out to get your school or that the coverage you do get is always negative? It doesn’t have to be that way. Find out how to change that!
Involving Local Media in Your School CommunicationsCreating school advocates for positive media coverage, Part 1
Why does getting the media to cover your school event seem like such a Herculean feat? It doesn’t have to be!
Creating Your School’s Communication Plan8 simplified steps to implementing a school communication plan that makes a difference
Effective school communication is essential to your school’s reputation, community support, and student success. Build your school communication plan using these simplified steps.
School Website + PTO = Fundraising Success!How your school website can help parent teacher organizations (PTO) connect with the community.
Need some tips to help your parent-teacher organizations help your school and connect with your community? Use your school website to get things rolling!
Instructional Videos—Good for Your Students; Good for Your School Marketing
Use your school’s instructional videos and increase your public relations. Your students will learn better, resulting in healthy connections and more effective parent engagement. Find out how.
10 School Website Management Tips You’ve Never Heard Before
Just like the office of your school or school district, school websites are a hub of activity. The experience your website provides matters—to your visitors and to you.
School Public Relations is All About Influencing Perceptions
As an educational leader, one of your significant challenges is to develop strategies that deliver a positive message about your school to the community. Good public relations and positive perceptions are critical aspects of a successful school (and a successful administrator).
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