School Website Management and Updates

So, what is website management?

Done right, website management goes beyond the daily content updates that keep your site current, informative, and engaging. It includes implementing best practices in communication, public relations, and marketing while managing servers, website security, and ADA website accessibility. Your website should be the most powerful branding and communications tool at your disposal. Using proactive strategies, influencing through storytelling, and serving your customer’s needs is what effective website management delivers

Daily updates and management is possibly the greatest advantage of working with School Webmasters and where our services are truly unique. We’ll manage your websites so your staff doesn’t have to! School Webmasters keeps your district and school sites current and informative, day in and day out. Just imagine,

NO annual software training for staff each year.
NO proofing, site editing, or quality control checks for site content updates.
NO scrambling to gather news from staff to keep the website current.
NO need to require staff learn ADA requirements for website accessibility.

We do it all for you! Unlike many school websites that become stagnant after the initial enthusiasm of rolling out a new site, we update your websites as frequently as needed.

School Websites Managed for You

Your support staff is busy; your teachers are overwhelmed; administrators are wearing many hats. Even if you have a dedicated communications or public information officer who handles your public relations, communications, and marketing, it isn’t likely that the chore of managing the website will be high on his or her priority list. They also may not have the skillsets necessary to manage this important project. Gathering information that will turn your website into an excellent communication resource used to be challenging. Not anymore.

School Webmasters will contact key people at your school or in your district and make it easy for them to get their information where it will do the most good—on your website. Whether it’s posting up-to-date school lunch menus or adding athletics events to the school calendar, School Webmasters takes care of it for you.

Easy as 1-2-3

When you partner with School Webmasters, keeping your website up to date has never been so easy.

Step 1. Monthly Reminders

School Webmasters will send out monthly reminders to key school and district personnel. This is just a gentle way of letting everyone know it’s time to be sure you’ve sent us all your latest information. We also provide monthly PR tips to help your staff know what kind of information can help us turn your website into a dynamic communications tool and encourage parent and community engagement. These little tips can help turn all of your authorized staff into enthusiastic PR ambassadors within your school.

Step 2. Request an Update

We make requesting an update simple by providing all authorized personnel with a secure log-in to the school customer service portal where they can simply and quickly send us information to add or change. Common updates include information like your school stories and good news, menus, newsletters, calendar items, governing board agendas, photos, job openings, bids, the latest news, or anything else that will make your website more informative and effective. We update your site right away—usually within hours but always within two business days. We then e-mail the person who submitted the request to let them know we’ve completed their request.

Step 3. Enhancements

As time goes by, you will find additional uses for your website, particularly by using it as a tool for improving your school public relations and customer service. School Webmasters will add pages and other features to your site, even recommending ways to enhance and expand it to better improve the information you provide to your site visitors, all as part of our monthly hosting/update service. All of this while making sure your website compliance standards continue to meet Section 508 requirements.