School Webmasters Blog
Building a Positive School Culture
What is your school culture like? How would your students describe it? What about your staff? How can you improve it? Here are some ideas!
School Calendars: Your One-Stop School Communications ToolHow to Manage Your District and School Calendars
As school marketers, we sometimes become distracted by all the wonderful tools we have at our disposal—the website, Facebook, Twitter, Instagram, and whatever the next new social media trend will be—that we sometimes don’t give one of the most efficient tools in our arsenal the attention it deserves. I’m talking about your district and school calendars.
Web Accessibility Affects SurfersMake web surfing an accessible experience.
We all do some type of surfing. In reality, there is a good chance that we spend more time surfing the web than we do surfing anything else. This is where web accessibility strongly affects surfers—web surfers (in other words, all of us).
How to Engage and Connect with Busy ParentsIncorporating a visual approach to your school marketing plan
Imagery is a timeless form of communication that engages audiences in various ways. Whether you recognize it yet or not, seeking to increase your use imagery as part of your school marketing is important, easy, and effective. Let’s look at the value of concrete imagery, such as pictures either on a printed page or screen
51 Ways to Market Your SchoolSchool marketing strategies that get your school noticed
Marketing your school is essential in today’s competitive educational environment. The good news is that there are so many effective ways to do it—you just need to get started. So, here are 51 ideas to get you moving in the right direction.
You Won’t Believe What Happened When I Rang the Bell for ServiceHow Excellent Customer Service Translates to Marketing for Your School
Right as I rang the bell
What Private Schools Do Right that Public Schools Suck AtSteal their marketing secrets to engage, convert, and enroll more students
If we were to tell you just one thing that private schools do right that most public schools don’t bother to do, it would be to market their school’s differentiators. Maybe public schools see themselves as ubiquitous and feel they don’t offer anything different than every other public school in the country. However, I’m pretty sure that isn’t true.
Red Ribbon WeekSchool Marketing at Its Easiest
October is Red Ribbon Month, and schools typically celebrate Red Ribbon Week during the last week of October. This year, Red Ribbon Week is October 23–31. Whether your school pulls out all the stops for Red Ribbon Week or you’re throwing together a last-minute plan, don’t miss the opportunity to market your school.
Why Transparency Matters in Your School Communication StrategiesWhen educational leaders care about their school’s reputation, transparent communication leads the way
In today’s highly-connected world, it is more important than ever to establish trust. One of the main contributors to trust is creating a culture of transparency. To most of us, being transparent means you’re hiding nothing. You’re letting others look through a window into your world, throwing the blinds wide open.
Meaningful Social Media for SchoolsTips for School Social Media Managers Dealing with Local Disaster
This month our social media team reminded us that school social media can (and should!) be so much more than the same old, tired news post or calendar reminder on our social media streams. With a little extra investment and the courage to be personal, schools can turn their social media into a truly unifying force with their overall community.
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