School Webmasters Blog
School Marketing: Using TestimonialsIncrease Enrollment with Using Social Proof
Whether you’re managing school marketing for a public or private school, chances are you would like to grow your enrollment. More than a monetary investment, your school is an investment of time and trust for the families you serve. So what better way to show other parents what a great school you have than to let them hear it from other parents?
7 Strategies for Effective School CommunicationsWhich powerful influence are you failing to use?
What is effective school communication? Most people would acknowledge that it is critical to the success of our school, but it is a broad topic and difficult to pin down.
It sounds simple enough, right?
Merriam-Webster says it is “the interchange of thoughts or opinions.” I think the use of the word “interchange” is significant, as it indicates mutual give and take.
The School Administrator’s Dilemma: To Blog or Not To Blog
Blogging shouldn’t seem like a new fandangled idea any more, especially as you delve into your position as school marketer. You might be hearing about it in conference sessions, in articles about school social media impact, or from other education blogs.
The question school marketers should be asking themselves is, to blog or not to blog?”
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What does WCAG 2.1 Mean for You?WCAG 2.1 is the new accessibility standard
Your website is accessible and complies with WCAG 2.0. Now that you can finally breathe a sigh of relief, the World Wide Web Consortium (W3C) recently updated success criteria and now recommends WCAG 2.1 as the standard for accessibility.
School Branding: How to Stand Out from the CrowdCompeting in a world of school choice requires a powerful brand and knowing what you stand for
When many parents select a school for their child, they are selecting with their heart, not their mind. This is actually how we make most of our purchases as well. Branding is about winning the heart. It is an intangible. A feeling. An emotion.
6 Tips for Handling Your School’s Online ReputationUsing school social media to respond to negativity
How do you envision the impact of negative comments on your community’s perception of your school? In this blog, we’ll provide some informative tips to help you take action to protect your school’s reputation online via your school blogs, website, social media, or other online site.
Tell Them Thank YouAdding a personal touch to your school customer service
Here at School Webmasters, we believe that effective school communications are a part of good customer service. One doesn’t happen without the other. And, one aspect of school customer service (aka good communication) includes telling others thank you.
Lay the Groundwork for Marketing Your School
Foundations are essential for buildings, organizations, relationships, and yes, marketing plans.
As we make our resolution to market our school, the first step I suggest is aligning your school values to your school marketing agenda. Because this is such an essential marketing tip, I’d like to help you with this step. Let’s work together to lay the groundwork for marketing your school by defining your school values, mission, and stakeholders.
Instagram for Schools
A few weeks ago, my 15-year-old daughter competed in a music festival. I was so excited to see that her band teacher posted about it on the school Facebook page! When she got home that day, I said, “Did you see the nice FB post about the competition?” She stared back blankly. That’s right, I remembered, she doesn’t have a Facebook account. Neither do most of her friends.
Smart School Communication Improves Student OutcomesA creative way to engage parents in test readiness and improve school PR
Standardized testing—do these two words raise your blood pressure? It seems as though the school year all comes down to testing, doesn’t it? For administrators, your school grade, your school reputation, your school brand, all rely heavily on the results of how students from your school perform on test days.
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