School Webmasters Blog
Going to the SourceReasons to establish a trusted, updated school website
While backpacking recently with my family, I was reminded of the value and refreshing nature of trusted sources. We hiked deep into the Grand Canyon along a popular trail. While water was everywhere, and we certainly enjoyed every minute playing in the turquoise blue pools and staring at the spectacular red rock backdrop, there were really only a few places to access clean drinking water.
School Crisis Management: How Prepared is Your School?Communication is the key
If you’ve been following our blog for any length of time, you know that we believe communication is at the heart of every school’s success. That includes your school reputation, public relations, school marketing, customer service, and crisis management. In each of these areas, without rock solid communication strategies in place, you risk losing control of the situation.
School Websites and the Evolution of ADA Website Accessibility
By now we’ve all heard of the Americans with Disabilities Act or the ADA. Interestingly, it was the by-product of the civil rights legislation passed during the 1960s. But with all the acronyms, sections, and titles, it can be a bit confusing for us lay folk.
Your Most Powerful School Marketing ToolThe Science Behind Storytelling and How It Can Be Used to Entertain, Engage, and Brand Your School
Telling school stories that inspire, excite, entertain, and encourage your school community is at the heart of successful school marketing and branding, and is critical to your school’s success.
In this blog, we’ll look at a scientific side of storytelling and explore how other school administrators across the county are implementing various storytelling tools.
School Marketing Road Map to SuccessThe fast road to achieving your school communication goals
If you’re hashing out marketing and school public relations on your own, then a full-blown strategic communications plan can feel overly complicated and time-consuming. Sometimes looking at complex processes in different ways can help with understanding and executing and, thereby, simplifying the process. In this blog, let’s look at your school marketing plan like a roadmap—complete with simple, stops along the way to help you reach your goal.
School Social Media FAQHelping DIY school personnel add “social media manager” to their job title
When it comes to school social media management, there are those who outsource and those who prefer to learn what they need to keep things in-house.
Stellar School BrandingSchool marketing tips for creating a brand that's out of this world
The term “brand” is much more than a logo or school motto, and it encompasses much more than your school letterhead and newsletters. Your brand is an image that includes the ideals that you want to promote to your enrolled families, prospective families and visitors, and the community at large. A distinctive brand can be one of your school’s most valuable communication assets, especially in this time of school choice and open enrollment.
How Your Reaction to ADA Compliance Affects Your Public Relations
We’ve blogged previously about the legal requirements of website accessibly and how to make your school website ADA compliant. We’ve even provided full website accessibility services to make things easy for our clients. But there is one thing we haven’t talked about yet in all this—and that is the public relations aspect of ADA compliance.
5 Ways School Marketing Will Pay Off by the End of the Year
Benefits are a huge motivator. And whether we realize it or not, much of our day-to-day actions are motivated by benefits. School marketing has incredible benefits such as approval, trust, investment, support, involvement. These benefits are worth your time at least a few hours every week.
School websites—the Swiss army knife of influence and communications
One of the most powerful tools a school has when it comes to implementing effective school communications is the school website. It’s like that indispensable Swiss Army knife that has nearly every possible tool in one convenient location.
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