School Webmasters Blog
What Grade Does Your Public School Website Get?
If your school website were to get a grade, how would it fare? Does it come out on top in the various subject areas like communications, customer service, marketing, branding, telling your school’s stories, or highlighting your successes? Find out how to bring up those grades and move to the top of your class.
Use the Power-Packed Punch of School Social Media Analytics to Drive Your PostsGiving the People What They Want
You’ve tried everything—pictures, video, funny memes, poignant quotes, carefully planned-out social media campaigns, calls to action, links to thought-provoking articles from education organizations and experts in your field, even shameless begging—and still, crickets. Is anybody out there? What more can I do to get people to respond to my school’s social media posts?
ADA Website Accessibility, Part IICompliance...one bite at a time
If you are one of the tens of thousands of schools concerned about meeting the newly adopted website accessibility deadline of January 18, 2018, we can help.
ADA Website Compliance, Part Ior 'Actionable steps to school website accessibility'
Your school’s website accessibility is coming under fire. In addition to a flurry of complaints being filed against schools across the U.S., Section 508 of the Rehabilitation Act recently published updated accessibility requirements on January 18, 2017. This means that by January 18, 2018, you need to have your school’s website compliant with WCAG 2.0 A/AA standards.
Schools That Do More With LessHow Ridgefield Public Schools manages their school website, social media, and communications without breaking the budget
Doing more with less is a beautiful concept. It allows you to simplify processes, be more productive, and use resources most effectively. For schools especially, the notion of doing more with less should be particularly appealing given stretched budgets, sparse staff, and ever-increasing to-do lists. Let me tell you how our friends at Ridgefield Public Schools (RPS) are managing their to-do list all while saving staff time and staying within their budget.
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School Choice: Something to Fear or Embrace?Making yours the school of choice
“The very things that held ya down are gonna carry you up and up and up.”
These profound words were said to Dumbo by Timothy Q. Mouse when he was encouraging him to fly. They may also apply to the possible changes with the incoming Trump administration regarding School Choice.
Five School Communication Goals for the Year
Now that you are headed into the second half of the school year, it’s a good time to refocus on how to best reach and engage parents in this new year.
Make School Marketing a Priority This Year
Marketing is a key communications function for schools, and it’s one that is often underutilized or sometimes completely ignored.
Because we think school marketing needs to be a priority this year (and every year), here are three steps that will help you not only make but keep this new year resolution!
What every school administrator should know about website accessibilityFind the joy in ADA website compliance
Think of website compliance as the HOA of the Internet. While you sort of hate having someone telling you what you can or cannot do at your own home, you appreciate the fact that you won’t have the Griswold’s cousin Eddie’s RV blocking your driveway all winter.
Best Practices for School Website CopywritingWebsite content with a destination in mind
What’s the secret to guiding your audience along a path in your school website? The answer: Copywriting with a destination in mind! With almost 15 years of experience, we’ve learned a few important lessons about writing school website copywriting tips that we’re happy to share with you.
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