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School Webmasters Blog

Use the Power-Packed Punch of School Social Media Analytics to Drive Your Posts

Giving the People What They Want

You’ve tried everything—pictures, video, funny memes, poignant quotes, carefully planned-out social media campaigns, calls to action, links to thought-provoking articles from education organizations and experts in your field, even shameless begging—and still, crickets. Is anybody out there? What more can I do to get people to respond to my school’s social media posts?

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ADA Website Compliance, Part I

or 'Actionable steps to school website accessibility'

Your school’s website accessibility is coming under fire. In addition to a flurry of complaints being filed against schools across the U.S., Section 508 of the Rehabilitation Act recently published updated accessibility requirements on January 18, 2017. This means that by January 18, 2018, you need to have your school’s website compliant with WCAG 2.0 A/AA standards.

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Schools That Do More With Less

How Ridgefield Public Schools manages their school website, social media, and communications without breaking the budget

Doing more with less is a beautiful concept. It allows you to simplify processes, be more productive, and use resources most effectively. For schools especially, the notion of doing more with less should be particularly appealing given stretched budgets, sparse staff, and ever-increasing to-do lists. Let me tell you how our friends at Ridgefield Public Schools (RPS) are managing their to-do list all while saving staff time and staying within their budget. 

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Make School Marketing a Priority This Year

Marketing is a key communications function for schools, and it’s one that is often underutilized or sometimes completely ignored. 

Because we think school marketing needs to be a priority this year (and every year), here are three steps that will help you not only make but keep this new year resolution!

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