You know what makes your school great. You know your school’s struggles. You know what you want your parents and prospective parents to know. But are you sure you know what they want and they need from your school website? Let’s take a look at your school...
For the past 19 years, I’ve watched the gradual change in K–12 education. It is not just how U.S. schools educate students but the parents’ choices in how their children are educated and by whom. The Covid-19 pandemic brought about even more changes that will...
We all live by our calendars these days. That includes the parents of your students. So, what can you do to make these parents’ lives easier and keep them involved with their child’s education at the same time? Yep, you guessed it. Create and manage an...
Well, according to Merriam-Webster, a caption is “the explanatory comment or designation accompanying a pictorial illustration usually as an underline or overline.” So, translated into something that makes sense to the rest of us, it is the text that shows up under an...
Your school website’s purpose is to inform existing parents and to attract prospective parents. You can’t do that without attracting readers, which means writing a compelling headline that will grab the attention of those desired readers. Where are headlines...
