Well, according to Merriam-Webster, a caption is “the explanatory comment or designation accompanying a pictorial illustration usually as an underline or overline.” So, translated into something that makes sense to the rest of us, it is the text that shows up under an...
Your school website’s purpose is to inform existing parents and to attract prospective parents. You can’t do that without attracting readers, which means writing a compelling headline that will grab the attention of those desired readers. Where are headlines...
Especially if you have a great school website Yes, we know. Apps are all the rage, at least according to the salespeople say that your school needs one. Well, we’re here to tell you that it’s not necessarily the case. The extra expense and management might not bring...
Your school’s website is that critical intersection between public relations, customer service, marketing, media relations, communications, and branding. Website management is the process that makes it all work. In addition, website management ensures that your...
Your school website is only as effective as your users think it is. If parents complain that they can’t find what they are looking for, there’s a problem. We could claim user error—that they just don’t know what they are doing—but if there is a problem, it is our...
