The moment you are in an emergency situation is not the time to prepare for an emergency situation. Since you work in education, you know that a crisis can occur at any moment—and that the stakes are very, very high when it does. It’s not a matter of “if”...
K–12 schools have never before had a situation like they are now experiencing during the COVID-19 pandemic. Most are closed. Some have gone to virtual education while others are simply hunkering down and waiting for things to return to normal. But it is during a...
While the world is fighting to find a cure for the Coronavirus (COVID-19), schools are scrambling to get their curriculum online and available to all of their students. Home-based distance learning has become the new norm for every school in the U.S. This raises...
You’re a superintendent or principal with no school in session, charged with continuing to communicate during a quarantine closure. What can you do to make this work? We want kids to learn—but we know that kids learn differently. The most important thing right now is...
In the shadow of the emerging Coronavirus (COVID-19) pandemic, silence seemed tempting to some school communications leaders. After all, you aren’t the Centers for Disease Control. How important could it be for parents to hear from you until major school-related...
