The best school websites serve many critical purposes. To accomplish those many objectives, they must also be functional, usable, and accessible (which we covered in Part 1). Once you have fulfilled the required functional aspects of the best school websites, you...
Beginning July 1, 2019, California law requires state agencies and entities to post a certificate of accessibility on the home page of their websites. California’s Governor Jerry Brown signed Assembly Bill 434 into law on October 14, 2017. If you...
This is a question every school leader should ask. Is ours considered one of the best school websites? A school’s website is one of the most effective tools a school has to improve communication, engage parents, market its strengths, and build a solid, trusting...
Trust—all across our country—is perceived as wounded and limping. Whether within corporations, the government, or our schools, many feel the damage is irreparable. We disagree, and you should as well. You have the ability to rebuild trust in your circle of influence...
Nationwide, schools in the United States have a public relations problem. It would seem they could fix these problems with some well-managed strategic communications and marketing efforts, right? But, the problem goes deeper than that. It isn’t even entirely a...
