Bonnie Leedy, Author at School Webmasters | Page 34 of 44

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- - - Why Marketing Matters
      You're a school. So you don't need marketing, right? Big mistake. Marketing is just focused communication. So, do it right.
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      How can you make your website and social media communications more effective? Tell stories, and here is why.
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- - - What Successful Schools Do Right
      School website management can been a huge advantage to your school's branding and communication efforts. Find out what works!
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      It is not all about slick design. Find out what makes the best school websites work.
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The Hard Work of Changing Public Perception
What U.S. schools must embrace in order to earn respect

Nationwide, schools in the United States have a public relations problem. It would seem they could fix these problems with some well-managed strategic communications and marketing efforts, right? But, the problem goes deeper than that. It isn’t even entirely a...

Claiming Your School Brand
Simple principles to help you discover, evaluate, and strengthen your school brand

In an Indian fable, The Blind Men and the Elephant, six blind men offer their definition of an elephant based on limited parts of the large animal. Each blind man defines the elephant much differently. To the man touching the broad side—the elephant is like a...

Is Website Accessibility Required for Independent Schools and Private Schools?

With all the talk in the past few years about ADA website compliance for schools, the focus has been on public school websites. Public school websites must comply with Section 508 as they receive federal funds. But what about those independent and private...

7 Strategies for Effective School Communications
Which powerful influence are you failing to use?

What is effective school communication? Most people would acknowledge that it is critical to the success of our school, but it is a broad topic and difficult to pin down. It sounds simple enough, right? Merriam-Webster says it is “the interchange of...

What does WCAG 2.1 Mean for You?
WCAG 2.1 is the new accessibility standard

You finally understand WCAG 2.0. You know what your website needs in order to provide a barrier-free website to everyone and stay in compliance with federal regulations. Now that you can finally breathe a sigh of relief, the World Wide Web Consortium (W3C) recently...