Bonnie Leedy, Author at School Webmasters | Page 35 of 45

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- - - Why Marketing Matters
      You're a school. So you don't need marketing, right? Big mistake. Marketing is just focused communication. So, do it right.
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7 Strategies for Effective School Communications
Which powerful influence are you failing to use?

What is effective school communication? Most people would acknowledge that it is critical to the success of our school, but it is a broad topic and difficult to pin down. It sounds simple enough, right? Merriam-Webster says it is “the interchange of...

What does WCAG 2.1 Mean for You?
WCAG 2.1 is the new accessibility standard

You finally understand WCAG 2.0. You know what your website needs in order to provide a barrier-free website to everyone and stay in compliance with federal regulations. Now that you can finally breathe a sigh of relief, the World Wide Web Consortium (W3C) recently...

School Branding: How to Stand Out from the Crowd
Competing in a world of school choice requires a powerful brand and knowing what you stand for

When many parents select a school for their child, they are selecting with their heart, not their mind. This is actually how we make most of our purchases as well. Branding is about winning the heart. It is an intangible. A feeling. An emotion. All the other...

Tell Them Thank You
Adding a personal touch to your school customer service

Here at School Webmasters, we believe that effective school communications are a part of good customer service. One doesn’t happen without the other. And, one aspect of school customer service (aka good communication) includes telling others thank you. Thank you for...