SEO stands for Search Engine Optimization and means that you put some strategy and techniques into your school website management to get free online traffic from unpaid (organic) results. It is how major search engines, like Google and Bing, show the top rankings....
Quality Control. What, exactly, is it? The Merriam-Webster dictionary defines it as “an aggregate of activities (such as design analysis and inspection for defects) designed to ensure adequate quality.” But, what does it mean with regard to your school website...
In the field of education, we often don’t think of ourselves as service providers. We just don’t relate what we are doing in education as being about customer service. Yet, we do have customers (students, parents, community members, other staff members)...
School choice and the many possible options available to K12 education have created an environment of competition that was nonexistent even a decade ago. As incoming parents, the Millennial (1981-1998) and Centennial (1998-2014) generations will demand even greater...
Making sure your school websites meets ADA compliance requirements is now a necessity—not just because the laws for this are now being enforced but because it is important that you eliminate any barriers to access to your school website and the information you...
