At School Webmasters, we feel strongly that schools should share the extraordinary things happening on their campuses with their communities. Effective school communications make that possible. A while back, our CEO, Bonnie Leedy, was invited to be a guest...
6 Things People Actually Want to See on Your Social Media PagesConnect with and entertain your audience
Social media is a great communication tool for schools. In fact, your school’s social media should be a key component of your school marketing campaign. If you’re not on board with social media yet, it’s high-time you get there. A strategic communications...
Public Relations for SchoolsIf you’re not engaging, you’re failing
I’m sure you’ve heard the old adage, “No news is good news.” The fact is, no news isn’t good news; it’s just bad public relations. The good news for us is you’ve most likely heard of public relations or “PR” before. The bad news is you might negatively associate...
What’s Really Going on Behind the Scenes of Your School Website?What to expect from development to school website management by partnering School Webmasters
My parents recently began a kitchen remodel. There are essentially two types of people when it comes to home renovations—those who do it themselves and those who would rather hire someone to do it for them. Once upon a time, my dad undertook a home-plumbing...
School Video Marketing Ideas from Down UnderHow some Australian schools use video effectively
Have you ever found yourself imitating the sayings or mannerisms of people with whom you spend a lot of time? I lived with my grandma for a year while working on my master’s degree, and one of her favorite expressions is “oofta!” That interjection of dismay, concern,...