So, you’ve finally seen the light and made social media a part of your school’s communication strategy. Congratulations! You’ve seen the studies showing you the number of people using social media on a day-to-day basis for much more than just keeping up with family...
DIY School Marketing
Ever since Pinterest appeared on the scene, it seems the world of “do-it-yourself” has exploded. DIY home improvements, DIY home remedies, DIY furniture refinishing—if you can Google it, chances are you can find a way to do it yourself. There are lots of reasons...
It’s Not Over YetCommunication shouldn’t go on vacation
Desk cleaned out—check. Yearbook filled to the brim with notes and phone numbers from my friends—check. Final report card stashed in my backpack (which I may or may not show my parents right away when I get home)—check. All that was left now was to...
Is Your School’s Communication Becoming Irrelevant?If you aren’t using social media, the answer is yes
Maybe you have a similar “I remember when…” story. Mine goes like this: I remember when I first heard of Facebook. I was talking to my sister on the phone, and she mentioned that a friend of hers had introduced her to this new website that allowed you to share...
Simple Rules of Word-of-Mouth MarketingHow to apply word-of-mouth marketing to your school’s communication strategy
“Katie, have you tried that café on Main and Greenfield?” “Oh yeah, my husband and I ate there last week. They have the best sandwiches and the cutest cupcakes. It’s owned by a family in the area, and the service was amazing!” “Awesome! I’ve been wanting...
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