School Webmasters Blog
Create a Public Relations Plan for your SchoolImplement a public relations strategy that will get your customers to know, like, and trust your school
School public relations carries more clout than advertising or marketing, and is often less expensive. Are you implementing strategic public relations at your school?
The Changing Role of K–12 School WebsitesHow your school website influences parent choices
Can the information and design of your school website influence parent’s choices for their child’s education? The answer is a resounding yes!
6 Risky School Communication TipsPart 2 of The Path of Hero: Becoming a risk-taking school administrator
Here are six tips for building strong school public relations. We’re going to help you get out of your comfort zone and look at some school communication risks that can vastly improve your school’s public relations.
School Social Media: Are You Talking to an Empty Room?How to build your school's social media following so people will actually SEE your posts
Are you struggling to get engagement on your school social media posts? Find out what you should be doing to create and manage successful school social media.
The Path of the Hero: Becoming a Risk-Taking School Administrator
It’s not easy to be a risk-taker. After all, “risk” involves the possibility that something unpleasant or unwelcome may happen. But risk also includes the possibility of something wonderful or amazing happening. What kind of school leader are you?
Automated vs. Manual Accessibility TestingThe best option for testing accessibility is to combine both automated and manual testing.
We receive many questions about automated accessibility testing. According to Section508.gov
What is your school website “hired” to do?Understanding the real purpose your website needs to accomplish
Is your school website doing the job that it needs to do? Only if it is helping you do the job that parents want to hire your school to do. Find out what jobs-to-be-done a school website needs to do.
The X-Factor: How and Why Testimonials Work for School Marketing and PR
When you are looking to increase your school’s enrollment, positive, uplifting, and inspiring stories and testimonials are the x-factor.” Use it!
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Accessibility: More than LuckAccessibility is more than a one-click fix. Accessibility includes research, knowledge, skill, and testing.
Are you holding your breath every day, hoping you’re the lucky one whose website doesn’t receive a federal complaint because of inaccessibility? We will be the first to tell you that’s not a good plan.
The Changing Role of the School IT DirectorEmpower your school's CTO and give them a seat at the table
Empower your school’s CTO to use their technical expertise to improve student outcomes.
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