School Webmasters Blog
Automated vs. Manual Accessibility TestingThe best option for testing accessibility is to combine both automated and manual testing.
We receive many questions about automated accessibility testing. According to Section508.gov
What is your school website “hired” to do?Understanding the real purpose your website needs to accomplish
Is your school website doing the job that it needs to do? Only if it is helping you do the job that parents want to hire your school to do. Find out what jobs-to-be-done a school website needs to do.
The X-Factor: How and Why Testimonials Work for School Marketing and PR
When you are looking to increase your school’s enrollment, positive, uplifting, and inspiring stories and testimonials are the x-factor.” Use it!
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Accessibility: More than LuckAccessibility is more than a one-click fix. Accessibility includes research, knowledge, skill, and testing.
Are you holding your breath every day, hoping you’re the lucky one whose website doesn’t receive a federal complaint because of inaccessibility? We will be the first to tell you that’s not a good plan.
The Changing Role of the School IT DirectorEmpower your school's CTO and give them a seat at the table
Empower your school’s CTO to use their technical expertise to improve student outcomes.
School Blogs: A Metaphorical Dinner Table for Your School FamilyThe Dinner Table Tradition
Your school website and social media presence are public relations tools that help you build and nurture relationships with audiences that are already connected to you; a blog can do the same.
How Schools Use Inbound Marketing to Win Hearts and MindsWhat is the ROI of school marketing?
Inbound marketing is attracting customers with relevant content–when and where they need it. Learn how your school can create effective school marketing.
Customer Service: Minding Your Ps, Qs, and NetiquetteHealthy school communication online and in-person (Part 3 in a 3-part customer service series)
In part 3 of this customer service series, let’s look at some healthy, guiding principles to follow in order to establish your school as dependable and committed to good communication habits–both face-to-face and written.
Customer Service: Facing the FuryGuarding your reputation by learning to give and take criticism (Part 2 of a 3-part customer service series)
In part 2 of our school customer service series, we’ll take a look how to deal with difficult or upset persons as well as how to deliver constructive criticism.
Customer Service: The Power of Words7 ways to improve school communications & public relations (Part 1 of 3-part customer service series)
Learn how to use the power of words to improve your school customer service in part one of this 3-part customer services series for schools.
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