School Webmasters Blog
ADA Accessible DocumentsEnsure your documents are accessible to everyone.
Don’t let this happen to your students. Be sure your teachers and staff are trained on how to create accessible documents.
Don’t Let Jargon Monoxide Poison Your School Communications, Part 2How to Filter Out the Jargon and Improve Your School Public Relations
To be an effective educator, you must be a good communicator. To be a good communicator, you must break your messages down into their simplest form and change the way you talk about programs and educational systems. Let’s commit to replacing jargon with more relatable language and compelling, authentic stories.
Don’t Let Jargon Monoxide Poison Your School Communications, Part 1How Edu-speak May Be Killing Your Message
Vacant expressions, glazed eyes, confusion—these are all classic side effects of “jargon monoxide” poisoning.
As academics and education professionals, there are terms and phrases that you use on a daily basis to which you possess a much deeper understanding than others outside educational circles.
School Communication Best Practices: 13 Tips for NewslettersAre your parents getting the message?
As a parent in a busy family, one of my greatest struggles is getting the messages sent from schools. My children attend high school, junior high, elementary, and preschool, and staying au courant in our home is no small feat. So, if you can get my attention, you’re really doing something right.
Where are you spending your school website budget? Sales or Support?Put your money where your priorities are; be a wise steward of your school's resources
Where is your school spending the funds allotted to hosting and managing its website? Is it the best option and are you getting what you pay for?
The Joy of Giving AccessibilityAre you giving everyone access to everything on your website?
We often look for ways to lighten the burdens of those around us. Have you ever thought about giving the gift of accessibility?
Building a Positive School Culture
What is your school culture like? How would your students describe it? What about your staff? How can you improve it? Here are some ideas!
School Calendars: Your One-Stop School Communications ToolHow to Manage Your District and School Calendars
As school marketers, we sometimes become distracted by all the wonderful tools we have at our disposal—the website, Facebook, Twitter, Instagram, and whatever the next new social media trend will be—that we sometimes don’t give one of the most efficient tools in our arsenal the attention it deserves. I’m talking about your district and school calendars.
Web Accessibility Affects SurfersMake web surfing an accessible experience.
We all do some type of surfing. In reality, there is a good chance that we spend more time surfing the web than we do surfing anything else. This is where web accessibility strongly affects surfers—web surfers (in other words, all of us).
How to Engage and Connect with Busy ParentsIncorporating a visual approach to your school marketing plan
Imagery is a timeless form of communication that engages audiences in various ways. Whether you recognize it yet or not, seeking to increase your use imagery as part of your school marketing is important, easy, and effective. Let’s look at the value of concrete imagery, such as pictures either on a printed page or screen
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