School Webmasters Blog
What does WCAG 2.1 Mean for You?WCAG 2.1 is the new accessibility standard
Your website is accessible and complies with WCAG 2.0. Now that you can finally breathe a sigh of relief, the World Wide Web Consortium (W3C) recently updated success criteria and now recommends WCAG 2.1 as the standard for accessibility.
School Branding: How to Stand Out from the CrowdCompeting in a world of school choice requires a powerful brand and knowing what you stand for
When many parents select a school for their child, they are selecting with their heart, not their mind. This is actually how we make most of our purchases as well. Branding is about winning the heart. It is an intangible. A feeling. An emotion.
6 Tips for Handling Your School’s Online ReputationUsing school social media to respond to negativity
How do you envision the impact of negative comments on your community’s perception of your school? In this blog, we’ll provide some informative tips to help you take action to protect your school’s reputation online via your school blogs, website, social media, or other online site.
Tell Them Thank YouAdding a personal touch to your school customer service
Here at School Webmasters, we believe that effective school communications are a part of good customer service. One doesn’t happen without the other. And, one aspect of school customer service (aka good communication) includes telling others thank you.
Lay the Groundwork for Marketing Your School
Foundations are essential for buildings, organizations, relationships, and yes, marketing plans.
As we make our resolution to market our school, the first step I suggest is aligning your school values to your school marketing agenda. Because this is such an essential marketing tip, I’d like to help you with this step. Let’s work together to lay the groundwork for marketing your school by defining your school values, mission, and stakeholders.
Instagram for Schools
A few weeks ago, my 15-year-old daughter competed in a music festival. I was so excited to see that her band teacher posted about it on the school Facebook page! When she got home that day, I said, “Did you see the nice FB post about the competition?” She stared back blankly. That’s right, I remembered, she doesn’t have a Facebook account. Neither do most of her friends.
Smart School Communication Improves Student OutcomesA creative way to engage parents in test readiness and improve school PR
Standardized testing—do these two words raise your blood pressure? It seems as though the school year all comes down to testing, doesn’t it? For administrators, your school grade, your school reputation, your school brand, all rely heavily on the results of how students from your school perform on test days.
Going to the SourceReasons to establish a trusted, updated school website
While backpacking recently with my family, I was reminded of the value and refreshing nature of trusted sources. We hiked deep into the Grand Canyon along a popular trail. While water was everywhere, and we certainly enjoyed every minute playing in the turquoise blue pools and staring at the spectacular red rock backdrop, there were really only a few places to access clean drinking water.
School Crisis Management: How Prepared is Your School?Communication is the key
If you’ve been following our blog for any length of time, you know that we believe communication is at the heart of every school’s success. That includes your school reputation, public relations, school marketing, customer service, and crisis management. In each of these areas, without rock solid communication strategies in place, you risk losing control of the situation.
School Websites and the Evolution of ADA Website Accessibility
By now we’ve all heard of the Americans with Disabilities Act or the ADA. Interestingly, it was the by-product of the civil rights legislation passed during the 1960s. But with all the acronyms, sections, and titles, it can be a bit confusing for us lay folk.
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