School Webmasters Blog
School Choice: Something to Fear or Embrace?Making yours the school of choice
“The very things that held ya down are gonna carry you up and up and up.”
These profound words were said to Dumbo by Timothy Q. Mouse when he was encouraging him to fly. They may also apply to the possible changes with the incoming Trump administration regarding School Choice.
Five School Communication Goals for the Year
Now that you are headed into the second half of the school year, it’s a good time to refocus on how to best reach and engage parents in this new year.
Make School Marketing a Priority This Year
Marketing is a key communications function for schools, and it’s one that is often underutilized or sometimes completely ignored.
Because we think school marketing needs to be a priority this year (and every year), here are three steps that will help you not only make but keep this new year resolution!
What every school administrator should know about website accessibilityFind the joy in ADA website compliance
Think of website compliance as the HOA of the Internet. While you sort of hate having someone telling you what you can or cannot do at your own home, you appreciate the fact that you won’t have the Griswold’s cousin Eddie’s RV blocking your driveway all winter.
Best Practices for School Website CopywritingWebsite content with a destination in mind
What’s the secret to guiding your audience along a path in your school website? The answer: Copywriting with a destination in mind! With almost 15 years of experience, we’ve learned a few important lessons about writing school website copywriting tips that we’re happy to share with you.
School Social Media Management 101, Part 2Keeping up with the latest trends and employing them effectively
Welcome back, class! If you’re stepping in to this two-part series about effective social media management for schools without having read the first part
School Social Media Management 101, Part 1Keeping up with the latest trends and employing them effectively
So, you’ve finally seen the light and made social media a part of your school’s communication strategy. Congratulations! You’ve read blogs and e-books, watched DIY videos, and your school social media pages are up and running. Now what?
School Website Superheros!School Webmasters' secret weapon for project management
Find out what our secret weapon is for managing a successful website development project–and it’s not what you might expect!
DIY School Marketing
There are lots of reasons people decide to do things themselves instead of outsourcing or hiring a trained professional. …
What makes the difference in a DIY success versus a DIY train wreck?
The answer is having the right foundation and tools.
You Don’t Always Need 1,000 WordsJust a Few Good Photos
There is a reason we say, “An image is worth a thousand words.” Photographs stand out in text-heavy websites, draw attention, and increase memory recall. The best photographs communicate without any text; that is the power of visual content.
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