Use and Misuse of School Announcements on Your School Website

Every school in America depends on school announcements to communicate with its teachers, parents, and students. Many schools disperse these important messages using daily reminders broadcast to the whole school via a P.A. system or weekly printed reports sent home in...

What Every Administrator Should Know about School Marketing

For the past 19 years, I’ve watched the gradual change in K–12 education. It is not just how U.S. schools educate students but the parents’ choices in how their children are educated and by whom. The Covid-19 pandemic brought about even more changes that will...

Using Online School Calendars to Promote Your School

We all live by our calendars these days. That includes the parents of your students. So, what can you do to make these parents’ lives easier and keep them involved with their child’s education at the same time? Yep, you guessed it. Create and manage an...

How to write a caption

Well, according to Merriam-Webster, a caption is “the explanatory comment or designation accompanying a pictorial illustration usually as an underline or overline.” So, translated into something that makes sense to the rest of us, it is the text that shows up under an...