Your school website’s purpose is to inform existing parents and to attract prospective parents. You can’t do that without attracting readers, which means writing a compelling headline that will grab the attention of those desired readers. Where are headlines...
Especially if you have a great school website Yes, we know. Apps are all the rage, at least according to the salespeople say that your school needs one. Well, we’re here to tell you that it’s not necessarily the case. The extra expense and management might not bring...
Your school’s website is that critical intersection between public relations, customer service, marketing, media relations, communications, and branding. Website management is the process that makes it all work. In addition, website management ensures that your...
K–12 schools find it quite difficult to stand out from their competitors because most schools offer the same services. But, with the ever-increasing competition for parents and students, it is vital that schools find their place in the minds and hearts of parents with...
Your local school wants your referral and it’s one of the easiest gifts to give I love my pest control service. That may sound weird, so let me tell you two things: 1. I live in Arizona. 2. I found a BABY SCORPION hiding in with my kids’ toys. Luckily no...
Competition and choice in education have changed everything. The neighborhood school is no longer the only game in town. In fact, online schools have made being in the same town not even a requirement. This means school leaders need to continually make the case for...
