In today’s social climate, people are all about sharing how they feel about companies, products, and services. In fact, folks are more inclined to trust another person’s opinion or experience over traditional advertising or marketing materials. That’s not to say...
It’s been a tough year. We can all agree on that. So, it’s probably time to look at what we can do to turn things around. We can’t control the world around us, pandemics, weather, or most economic conditions, but we do have some control over our perspective on our...
Communication is the bedrock of customer service. Good customer service requires effective communications, and that requires listening to your customers’ needs as well as communicating your own. K–12 schools are far from exempt from this expectation. If...
New Year, Improved School Communication Strategy With the school year and Covid-19 behind us (thank goodness), it is time to address some of the issues left in its wake. For one thing, many schools have seen decreased enrollments, and since your sustainability is...
Just like that, we were Locked down. It was March 2020, and businesses and households across the United States shuttered and hunkered down courtesy of COVID-19. Teachers left the classrooms they had poured their hearts and souls (and probably their own money) into....
Your school website is your face to the public. It’s your chance to create a favorable first impression. So it’s imperative that you know going into your website development who you want to attract and what impression you want to give. No matter what population you...
