Communication is the bedrock of customer service. Good customer service requires effective communications, and that requires listening to your customers’ needs as well as communicating your own. K–12 schools are far from exempt from this expectation. If...
New Year, Improved School Communication Strategy With the school year and Covid-19 behind us (thank goodness), it is time to address some of the issues left in its wake. For one thing, many schools have seen decreased enrollments, and since your sustainability is...
Just like that, we were Locked down. It was March 2020, and businesses and households across the United States shuttered and hunkered down courtesy of COVID-19. Teachers left the classrooms they had poured their hearts and souls (and probably their own money) into....
Your school website is your face to the public. It’s your chance to create a favorable first impression. So it’s imperative that you know going into your website development who you want to attract and what impression you want to give. No matter what population you...
Does your school website need a Frequently Asked Questions (FAQ) page? The short answer is yes. But let’s consider the reasons to include it and talk about how to create an effective FAQ page. Why does your website need it? What should it look like? What should it...
Throughout my sassy teenage years, my mom often told me, “It’s not what you say, it’s how you say it.” And I agree with her—most of the time—if we’re speaking face to face. In writing, what you say is just as important as how you say it since it’s difficult for others...
