It feels as if social media can take on a “life of its own.” It’s somewhat like a child. When your child cries in the middle of the night, your first instinct is to run to see what’s happening. You get that feeling of impending doom if you can’t get there quickly...
The images you share on your school website and your school social media make a huge difference. There’s an old Chinese adage that says, “When I hear, I forget. When I see, I remember.” Typically the saying refers to learning something—in this case, I want you to...
A few weeks ago, we talked about the power of storytelling to make your school blog interesting and engaging. To further encourage you to begin your own school blog, we’re going to share some topics that will inspire your own ideas. But first, let’s talk about the...
Have you ever seen one of those plate-spinning acts? The performer runs around on stage placing plates on top of long sticks and setting them spinning. They often run back and forth doing other things too like flipping cups and spoons, adding more plates, all the...
Influence, inspire, and engage using story in your school communications You’re a nice guy (or gal). You’re considerate of others’ time, and you care about your staff and students. Heck, you think your school is doing a great job, but you can’t understand when parents...
The logistics of reopening your school for the 2020-21 school year was intimidating enough. Nearly 27 million Americans are dependent on schools for childcare to work. So while there are many parents who need their children to return to school, there...
