While the world is fighting to find a cure for the Coronavirus (COVID-19), schools are scrambling to get their curriculum online and available to all of their students. Home-based distance learning has become the new norm for every school in the U.S. This raises...
You’re a superintendent or principal with no school in session, charged with continuing to communicate during a quarantine closure. What can you do to make this work? We want kids to learn—but we know that kids learn differently. The most important thing right now is...
In the shadow of the emerging Coronavirus (COVID-19) pandemic, silence seemed tempting to some school communications leaders. After all, you aren’t the Centers for Disease Control. How important could it be for parents to hear from you until major school-related...
We all have our own way of doing things. Sometimes we do things differently just out of personal preference. Other times, we do things differently because it’s the only way we can actually do it. For example, when I complete an online form, I prefer to tab through...
“Aladdin and the Magic Lamp” is a fairytale that never gets old. It’s a great story. Even in its many versions, all of the Aladdin stories have some things in common: the lamp, three wishes, and (who could forget?) a genie. What is it about the story that...
When it comes to managing their own websites, the most common complaint we hear from schools is that they struggle to get content from staff to keep their sites current, informative, and engaging. Are you in the same boat? You know great things are happening at...
