In the shadow of the emerging Coronavirus (COVID-19) pandemic, silence seemed tempting to some school communications leaders. After all, you aren’t the Centers for Disease Control. How important could it be for parents to hear from you until major school-related...
We all have our own way of doing things. Sometimes we do things differently just out of personal preference. Other times, we do things differently because it’s the only way we can actually do it. For example, when I complete an online form, I prefer to tab through...
“Aladdin and the Magic Lamp” is a fairytale that never gets old. It’s a great story. Even in its many versions, all of the Aladdin stories have some things in common: the lamp, three wishes, and (who could forget?) a genie. What is it about the story that...
When it comes to managing their own websites, the most common complaint we hear from schools is that they struggle to get content from staff to keep their sites current, informative, and engaging. Are you in the same boat? You know great things are happening at...
A school’s regular newsletter can be a centerpiece of a communication strategy that helps to create a vibrant and engaged school community. Families can find out about upcoming events. Administration highlights process and volunteer opportunities. Staff members see...
It will be the decade that artificial intelligence takes center stage in how we operate our schools. From hiring to firing, to project bidding and fundraising, an AI platform will predict a looming problem, solve it, and let you know about the predictive...
