It feels like the media is out to get your school. The coverage of your district is always negative. They never care about any of the good things happening in your building. Et cetera, et cetera, et cetera. Look, I’ve heard it all before—I’ve even said some of it...
Why does getting the media to cover your school event seem like such a Herculean feat? It doesn’t have to be! As long as you’re willing to tweak your mindset, align your tactics, and show some patience, the rewards can be huge. Who am I to help you make this happen?...
Effective school communication is essential to your school’s reputation, community support, and student success. Without good communication, with all of your audiences, you build unnecessary stumbling blocks that will affect trust, engagement, and even enrollment....
While budgets, schedules, and meetings take up a lot of school administrators’ time, it’s worth noting that there is an untapped resource in your school community that is ready and willing to support your school in helping to face and even overcome its challenges:...
I couldn’t completely grasp my grandmother’s knitting rhythm, but I enjoyed the result: a warm, colorful blanket. I tried to learn how to knit and crochet a few times. My early attempts ended in frustration. Decades later, I finally learned; to the chagrin of my...
Just like the office of your school or school district, school websites are a hub of activity. The experience your website provides matters—to your visitors and to you. It’s natural for your school to put a priority on physical upkeep—and we’re not just talking...
