Every year the number of families that have a choice about where their child attends school increases. Not only are public school districts offering parents more choices at their existing schools, but there are more alternative choices as well. There are options like...
In the previous blog, we talked about taking risks to bring about significant change at your schools. We looked at some famous academic risk-takers and discovered they could all garner the buy-in of their key audiences. In order to succeed with risk, you need to...
We create a lot of school social media pages from scratch. Sometimes schools come to us with an existing social media presence, and we just help them update things like graphics and page settings to get those profiles up and running again. That’s always fun for us...
It’s not easy to be a risk-taker. After all, “risk” involves the possibility that something unpleasant or unwelcome may happen. But risk also includes the possibility of something wonderful or amazing happening. This is why, historically, risk-takers are in a tight...
We receive many questions about automated accessibility testing. According to Section508.gov, “Automated testing and evaluation tools are not sophisticated enough to tell you, on their own, if your site is accessible, or even compliant. You must always...
I recently read a book called “Competing Against Luck” by Clayton Christensen of Harvard Business School. It produced a plethora of “ah-ha” moments for me and applies to schools and education in general. It introduces the “Jobs-to-be-Done” theory, which has been...
