There are many differences between school marketing and other types of marketing. Still, one distinction sets apart industrial markets from schools, universities, and educational institutions: the need for continuous communication. School managers, teachers, community...
Here is a bit of truth: People judge your school by its online appearance. And their criteria are completely different from two or three years ago. Before the pandemic, online reviews, testimonials, and digital marketing campaigns were important but not necessary....
School websites are a vital necessity. But they are not a one-and-done event that you can take live and then not touch but once a year. It is a project that is well worth your time and planning. School website content management alone, done right, can save your school...
Instagram is one of the most popular social media channels for sharing videos and images and one of the world’s top 10 most-visited websites globally. It is no wonder that many businesses have expanded their reach into the Instagram platform through personal or...
Every social media channel has a lifespan. While new ones appear on the scene, others go out and die. However, some social media platforms have been major players for so long that they have become a part of our daily lives. Facebook is perhaps the most notable...
Like all industries, running a successful school depends heavily on knowing the competitors in the field and their strategies. Nowadays, the internet and school websites, in particular, are major contact points where schools showcase their quality. Therefore,...
