Do you spend your spare time at the beach surfing the waves until the sun sets? Maybe you prefer to watch the surfers as you enjoy basking in the sun. Maybe the beach isn’t your “thing” and after a hard days work, you prefer to channel-surf to clear your mind. We all...
An Olympian recently visited our local elementary school. Students heard inspiring stories and took turns pole vaulting with the help of the visitors. My daughters came home completely excited, and I thought, “How cool for them.” A few days later, while scanning...
Marketing your school is essential in today’s competitive educational environment. The good news is that there are so many effective ways to do it—you just need to get started. So, here are 51 ideas to get you moving in the right direction. Invite them in: Create a...
Recently, I went on a trip with my mother and sister-in-law to Billings, Montana. Yes, in November. Yes, it snowed the whole time. This was our first trip to Billings, and we weren’t sure where to stay, so we selected a place with a good deal and positive reviews on...
If we were to tell you just one thing that private schools do right that most public schools don’t bother to do, it would be to market their school’s differentiators. Maybe public schools see themselves as ubiquitous and feel they don’t offer anything different than...
October is Red Ribbon Month, and schools typically celebrate Red Ribbon Week during the last week of October. This year, Red Ribbon Week is October 23–31. Whether your school pulls out all the stops for Red Ribbon Week or you’re throwing together a last-minute plan,...
