Nationwide, schools in the United States have a public relations problem. It would seem they could fix these problems with some well-managed strategic communications and marketing efforts, right? But, the problem goes deeper than that. It isn’t even entirely a...
In an Indian fable, The Blind Men and the Elephant, six blind men offer their definition of an elephant based on limited parts of the large animal. Each blind man defines the elephant much differently. To the man touching the broad side—the elephant is like a...
With all the talk in the past few years about ADA website compliance for schools, the focus has been on public school websites. Public school websites must comply with Section 508 as they receive federal funds. But what about those independent and private...
Whether you’re managing school marketing for a public or private school, chances are you would like to grow your enrollment. After all, more students mean more opportunities to positively impact the community. And, let’s not forget, higher enrollment numbers give your...
What is effective school communication? Most people would acknowledge that it is critical to the success of our school, but it is a broad topic and difficult to pin down. It sounds simple enough, right? Merriam-Webster says it is “the interchange of...
Blogging shouldn’t seem like a new fandangled idea any more, especially as you delve into your position as school marketer. You might be hearing about it in conference sessions, in articles about school social media impact, or from other education blogs. ...
