With all the talk in the past few years about ADA website compliance for schools, the focus has been on public school websites. Public school websites must comply with Section 508 as they receive federal funds. But what about those independent and private...
Whether you’re managing school marketing for a public or private school, chances are you would like to grow your enrollment. After all, more students mean more opportunities to positively impact the community. And, let’s not forget, higher enrollment numbers give your...
What is effective school communication? Most people would acknowledge that it is critical to the success of our school, but it is a broad topic and difficult to pin down. It sounds simple enough, right? Merriam-Webster says it is “the interchange of...
Blogging shouldn’t seem like a new fandangled idea any more, especially as you delve into your position as school marketer. You might be hearing about it in conference sessions, in articles about school social media impact, or from other education blogs. ...
You finally understand WCAG 2.0. You know what your website needs in order to provide a barrier-free website to everyone and stay in compliance with federal regulations. Now that you can finally breathe a sigh of relief, the World Wide Web Consortium (W3C) recently...
When many parents select a school for their child, they are selecting with their heart, not their mind. This is actually how we make most of our purchases as well. Branding is about winning the heart. It is an intangible. A feeling. An emotion. All the other...
