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Storytelling: Your School’s Secret Weapon for Successful Marketing

How it Influences Your School Marketing and Why

Last fall, I listened to a teacher relate the following experience about my uncle, a retired principal in California: As she walked back to her classroom one day, she noticed a man running from her room carrying her purse. She ran to the office to tell my uncle. He...

All You Ever Wanted to Know About School Website Accessibility

Learn about DIY website accessibility audits, document remediation, and automated testing

Website accessibility compliance has become front and center in the past few years for both schools and businesses. The history of the Americans with Disabilities Act started in the 1960s, but only recently have the Office of Civil Rights and lawyers focused...

What Makes the Best School Websites? Part 2

How to use your school website for school marketing and parent engagement

The best school websites serve many critical purposes. To accomplish those many objectives, they must also be functional, usable, and accessible (which we covered in Part 1). Once you have fulfilled the required functional aspects of the best school websites, you...

California Schools: Know Your State’s Website Accessibility Requirements

Is your school's website ADA compliant?

Beginning July 1, 2019, California law requires state agencies and entities to post a certificate of accessibility on the home page of their websites. California’s Governor Jerry Brown signed Assembly Bill 434 into law on October 14, 2017.  If you...

What Makes the Best School Websites? Part 1

It’s not all about slick design. Find out what makes the best school websites work.

This is a question every school leader should ask. Is ours considered one of the best school websites? A school’s website is one of the most effective tools a school has to improve communication, engage parents, market its strengths, and build a solid, trusting...

Effective School Communications about the Value of Our Schools

“Spotlight My School” PARSS Conference Winner and Other Examples of Effective School Marketing

At School Webmasters, we feel strongly that schools should share the extraordinary things happening on their campuses with their communities. Effective school communications make that possible.  A while back, our CEO, Bonnie Leedy, was invited to be a guest...
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