Recently I attended my uncle’s funeral in Southern California. He worked as a school principal for many years, and two teachers spoke at his memorial. They honored his memory by sharing stories. One of the teachers described the following experience: As she was...
If you’re hashing out marketing and school public relations on your own, then a full-blown strategic communications plan can feel overly complicated and time-consuming. Sometimes looking at complex processes in different ways can help with understanding and executing...
When it comes to school social media management, there are those who outsource and those who prefer to learn what they need to keep things in-house. As social media managers, we spend enough time on Pinterest to understand and respect that DIY spirit. Spending time on...
In the world of education, colleges and universities are the branding kings. Think for a moment of your nearest state university. Do you know its colors? The mascot? Can you visualize their logo? I’m betting you can. Colleges and universities put a lot of money into...
I won’t sugarcoat this—making and keeping your school website ADA compliant is difficult! To begin, WCAG 2.0 contains four categories with sixteen guidelines and over seventy rules… I mean, “success criteria.” If you’re building or redesigning your...
Benefits are a huge motivator. And whether we realize it or not, much of our day-to-day actions are motivated by benefits. If we weigh the benefits versus the activity and decide it’s not worth it, we won’t carry out the activity. Take, for example, doing the...
