Trust and confidence play a pivotal role in accomplishing your school’s goals, especially when it comes to your students’ safety and security. In addition to clear and concise communication, a proactive, well-organized emergency response plan will give parents and...
By now we’ve all heard of the Americans with Disabilities Act or the ADA. Interestingly, it was the by-product of the civil rights legislation passed during the 1960s. But with all the acronyms, sections, and titles, it can be a bit confusing for us lay...
Recently I attended my uncle’s funeral in Southern California. He worked as a school principal for many years, and two teachers spoke at his memorial. They honored his memory by sharing stories. One of the teachers described the following experience: As she was...
If you’re hashing out marketing and school public relations on your own, then a full-blown strategic communications plan can feel overly complicated and time-consuming. Sometimes looking at complex processes in different ways can help with understanding and executing...
When it comes to school social media management, there are those who outsource and those who prefer to learn what they need to keep things in-house. As social media managers, we spend enough time on Pinterest to understand and respect that DIY spirit. Spending time on...
In the world of education, colleges and universities are the branding kings. Think for a moment of your nearest state university. Do you know its colors? The mascot? Can you visualize their logo? I’m betting you can. Colleges and universities put a lot of money into...
