I was relieved when I logged in to Facebook this morning to see that a friend of mine had checked in as “safe” from the Wildomar Wildfire, a fire that was actively threatening the area where she lives. I wasn’t sure of the details, but I knew she was safe, and that...
What do you REALLY need in a school website? This is actually a very important question. Different schools have different needs, so it is worth taking a few moments to think about your answer. Your response should depend on your audience, which is the parents of your...
If we provided the following list to most other industries, it would be old news. I’m pretty sure the whole article would get a response like, “duh!” from their readers. But, because schools and many educational institutions have limited communications budgets and the...
No other industry would even consider asking their technology department to manage their communications, public relations, or marketing strategies. These two areas of expertise require radically different skillsets. It would be like asking a prima ballerina to conduct...
The blank canvas. The empty page. We want to fill print media with ink the same way we fill silence with words. It makes us uncomfortable, all that nothingness. If you are a customer, you feel cheated that you paid for, what exactly? Effective use of whitespace Many...
Implementing change is like flying solo for the first time. It scares the crap out of you when you look down at the runway, but once you land, you can’t wait to get back up into the sky. And it is change that will be required if you want to take your school from...
