Marketing is usually a word used by for-profit businesses and shunned by educators. Most of us don’t enjoy being “marketed” to, so we don’t like the thought of having to market ourselves when we have dedicated our lives to one of service. We may feel we should be...
Because our work here at School Webmasters bridges the world of education and the world of business, it is easy for us to see similarities and differences. Here’s what we’ve learned. We’ve noticed that sometimes school administrators don’t see themselves...
I recently spoke with the communications coordinator at one of our wonderful public school districts on the East Coast. She mentioned that, in her busy district, the district leaders seem to have four main concerns throughout the year: starting in August, the district...
Back-to-school jitters aren’t just for students and teachers; administrators certainly get their share of the stress that comes along with that first day. Your to-do list may seem a mile long, but a successful opening day really just boils down to a few key points....
How would a first-time visitor to your school describe its atmosphere? Is it warm and inviting? Or is it cold and unwelcoming? From the grounds, signage, and parking lot to the front office and the website, your school atmosphere is evident. Is it the message you want...
While a school website redesign can feel like a Herculean task, not worth the time or the money, keep in mind that your website is your most important marketing and communications tool. It will have the highest return on investment of any of your marketing...
