Make SEO a Part of Your School Marketing

What is SEO?

SEO stands for Search Engine Optimization and means that you put some strategy and techniques into your school website management to get free online traffic from unpaid (organic) results. It is how major search engines, like Google and Bing, show the top rankings....

Quality Control for School Website Management

Quality Control. What, exactly, is it? The Merriam-Webster dictionary defines it as “an aggregate of activities (such as design analysis and inspection for defects) designed to ensure adequate quality.” But, what does it mean with regard to your school website...

How a Website Can Help a Struggling School

In July 2016 the New York Times reported on the progress of struggling local schools. This is how they described the situation faced by schools throughout the area:  “At one troubled Brooklyn high school, the principal stepped down this month—after clashing...