One of the most powerful tools a school has when it comes to implementing effective school communications is the school website. It’s like that indispensable Swiss Army knife with nearly every possible tool in one convenient location. Any school that cares about...
Dear School Social Media Clients, Followers, and Managers: Despite what you may have heard, the Facebook world is NOT coming to an end. Still, with a term like “Facebook Apocalypse” being thrown around, we felt it best to spend a little time chatting with you about...
Feeling a bit overwhelmed with the amount of information you have to absorb each day? Beginning to think you are merely roadkill on the side of the information superhighway? Are you inundated with far more information coming in than you can assimilate? Well, you are...
Imagine a scenario involving two parents, Laura and Sue, who live on opposite ends of the city and in different school districts. Each has a child in elementary school. It’s early in the new school year, and on this particular evening, both women realize they need to...
I was relieved when I logged in to Facebook this morning to see that a friend of mine had checked in as “safe” from the Wildomar Wildfire, a fire that was actively threatening the area where she lives. I wasn’t sure of the details, but I knew she was safe, and that...
What do you REALLY need in a school website? This is actually a very important question. Different schools have different needs, so it is worth taking a few moments to think about your answer. Your response should depend on your audience, which is the parents of your...
