First, let’s talk about what a school webmaster looks like today and how it came to be that way. What it was (and often still is) In a majority of schools, the school webmaster coordinates the design of the website with a website service provider but seldom does...
Style Guide for Website Content Writing
Let’s eat grandpa. Let’s eat, Grandpa. This is one of my favorite examples of how punctuation can drastically affect the meaning of a sentence. An errant or missing comma has the potential to completely change its meaning. Its misuse as well as...
What Grade Does Your Public School Website Get?
If your school website were to get a grade, how would it fare? Does it come out on top in the various subject areas like communications, customer service, marketing, branding, telling your school’s stories, or highlighting your successes? Find out how to bring up...
Use the Power-Packed Punch of School Social Media Analytics to Drive Your PostsGiving the People What They Want
You’ve tried everything—pictures, video, funny memes, poignant quotes, carefully planned-out social media campaigns, calls to action, links to thought-provoking articles from education organizations and experts in your field, even shameless begging—and still,...
ADA Website Accessibility, Part IICompliance...one bite at a time
If you are one of the tens of thousands of schools concerned about meeting the newly adopted website accessibility deadline of January 18, 2018, we can help. In Website Accessibility Part I, we covered the Do It Yourself options for gaining ADA website...
ADA Website Compliance, Part Ior 'Actionable steps to school website accessibility'
Your school’s website accessibility is coming under fire. In addition to a flurry of complaints being filed against schools across the U.S., Section 508 of the Rehabilitation Act recently published updated accessibility requirements on January 18,...