Are the words you are using undermining your school’s intended messages? The words used in all forms of communication can be some of the strongest branding taking place at your school. Consider this example: School A has a sign posted, like most schools, telling...
Yes, we are talking about outsourcing your school’s website management. Not just the design of the website, which is quite common for most schools, but to include the ongoing content updates, proofing, copywriting, graphics, and content additions day in and day...
