Social Media Management

• Establish new social media page(s), or update your existing social media page(s)
• Social media development questionnaire to customize page settings to your school’s needs and preferences
• Settings refined to reflect professional standards and best practices, specifically for schools
• Custom graphics for your profile photo and banner 
• Branded, graphic signature with social media links for your school administrators and faculty to use 
• Graphic buttons added to your school website (for School Webmasters clients only)
• School social media client profile with questions specifically designed to define your goals and help your School Webmasters’ social media rep (or internal social media manager) personalize your social media posts 
• School brand kit created in Canva (we can create this on your school’s Canva account or in our School Webmasters account)
• Calendar for holiday and school-specific appreciation days, customized to your school’s preferences

• For more than one platform, set-up will include linking pages for cross-posting

Pinterest set-up includes:

• Custom profile graphics
• Profile written with key search words and backlinks to your school website
• Settings adjusted to reflect best practices
• Four boards with 5-7 pins each
• One specific “marketing” board with 5-7 additional pins created with content from your school website
• Research and follow local boards and pinners
• Follow additional school-appropriate boards and pinners to help your school discover new ideas

• Three Facebook posts per week
• Photos and branded, custom graphics to go with posts
• Content taken from the newsletter, website, school calendar, and one-on-one email communication between school personnel and page manager
• Content to include backlinks to the website as often as possible
• Use Facebook to build community and increase transparency by responding to comments and actively engaging with page followers and other community pages
• Additional posts can be added on for $85/per post

• Three Instagram posts per week
• Photos and branded, custom graphic images to go with posts
• Content taken from the newsletter, website, school calendar, and one-on-one email communication between school personnel and page manager
• Content to include backlinks to the website as often as possible
• Use Instagram to build community and increase transparency by responding to comments and actively engaging with page followers and other community pages.
• Additional posts can be added on for $85/per post

• Ten tweets per week
• Photos and branded, custom graphic images to go with posts when appropriate
• Content taken from newsletter, website, school calendar, re-tweets, and one-on-one email communication between school personnel and page manager
• Content to include backlinks to the website as often as possible
• Use Twitter to build community and increase transparency by responding to comments and actively engaging with page followers and other community pages.
• If you would like additional Twitter posts, please contact us for a quote

Facebook and Instagram go together like peanut butter and jelly. Schools that are serious about communicating and connecting with their community should be on both social media platforms.

Management includes:

• Five Facebook posts per week
• 5 Instagram posts per week, including story posts directing to new posts
• Platforms will link for crossposting
• Your social media manager will generate posts featuring content from newsletter, website, school calendar, etc., as well as program and faculty member spotlights.
• Photos and branded, custom graphic images to go with posts
• Content to include website backlinks as often as possible
• Post integration with your communication goals and efforts
• Focus on building community on social pages including posting and commenting on other people/organizations social pages to drive awareness and build community
• Actively engage with comments/users.

Facebook and Instagram are essential school social media tools for creating community. Add Twitter to the mix and level up your school marketing game!

Management includes:

• Five Facebook posts per week
• Five Instagram posts per week
• Ten tweets (Twitter) per week
• Platforms will link for crossposting
• Your social media manager will generate posts featuring content from newsletter, website, school calendar, etc., as well as program and faculty member spotlights.
• Photos and branded, custom graphic images to go with posts
• Content to include website backlinks as often as possible
• Post integration with your communication and marketing goals and efforts
• Focus on building community on social pages including posting and commenting on other people/organizations’ social pages to drive awareness and build community.
• Actively engage with comments/users.

This marketing package includes a bonus content calendar to help school personnel curate content for social media posts that drive engagement and help you market your school.

Pinterest can be a valuable tool for your school marketing depending on your target audience, community, and communication goals. If your school has an active blog, a unique niche, or high enrollment motivation (i.e. a charter or private school), then we highly recommend a presence on Pinterest.

If you’re on the fence about Pinterest, check out our blog to see if it would be a good fit for your school.

Pinterest is currently available as an add-on only service. You can add it to an individual management service or to one of our packages. If you would like Pinterest as a stand-alone service for your school, please contact us for a quote.

• 10–15 pins per week
• Photos/graphic images to go with posts, including custom graphics
• Content taken from the website, school blog, and other resources from the Pinterest community
• Use Pinterest to build community and increase engagement by providing parents and community members with fun ideas and useful tools throughout the school year.

Instagram has a lot to offer besides just your typical posts. Stories, videos, and reels all help to extend your reach and promote your school. Many users don’t scroll through Instagram the way they used to. Instead, they use story highlights to view content from profiles they follow. To give your Instagram presence a boost, we recommend adding profile highlights to feature key content about your school, along with continued management of story posts.

Please note, for these extended Instagram services to be successful, the social media representative will count on communication and content collaboration with a school contact.

Extended management includes:

• Establish six highlight categories. Categories will feature custom graphic covers for six* subjects selected by the school from the following choices (other categories may be suggested and considered):
  • About Us
  • Our Schools
  • Life at Leading Edge Academy
  • Contact us
  • Academics
  • Registration or Enrollment
  • Resources
  • Testimonials
  • FAQs
  • Leading Edge Academy Pride
    *more categories can be added at an additional cost
• To start, save 2-3 highlights to each category through Instagram Stories. Add monthly updates as needed.
• All Instagram posts will push to stories.
• Share 5-10 story posts a week. Content includes shared stories and posts from other relevant accounts, followers engagement posts with polls or quizzes, links to your website, etc.

Highlight Category Setup: $460, one-time cost
Highlight Maintenance: $95 per month
Weekly Story Posts: $370 per month