K–12 schools find it quite difficult to stand out from their competitors because most schools offer the same services. But, with the ever-increasing competition for parents and students, it is vital that schools find their place in the minds and hearts of parents with...
Your local school wants your referral and it’s one of the easiest gifts to give I love my pest control service. That may sound weird, so let me tell you two things: 1. I live in Arizona. 2. I found a BABY SCORPION hiding in with my kids’ toys. Luckily no...
Competition and choice in education have changed everything. The neighborhood school is no longer the only game in town. In fact, online schools have made being in the same town not even a requirement. This means school leaders need to continually make the case for...
Your school website is only as effective as your users think it is. If parents complain that they can’t find what they are looking for, there’s a problem. We could claim user error—that they just don’t know what they are doing—but if there is a problem, it is our...
Okay, you are a school administrator and schools are serious business, right? Professional and no-nonsense? Well, I agree with the professional part, but I think some schools (whether it is established by the school culture, the HR department hiring policies, or maybe...
