In the competitive world of K-12 education, effective school marketing can seem overwhelming. Discover how to simplify your school’s marketing efforts with daily, manageable strategies. Many K-12 schools, especially in today’s school choice environment,...
Many academics and school administrators hate to think of their institution as a business, so even the thought of marketing makes them uncomfortable. Somehow, they are convinced that attracting leads and customers detracts from their primary objective of providing a...
A school that offers vocational education and training for careers with specific and often quite lucrative skillsets can use its school website to tremendous advantage. While traditional high schools, colleges, and universities offer the necessary prerequisites...
As a baby boomer, I see the world differently than my children and grandchildren, especially regarding the importance of cell phone usage. When I was a kid, we played outside, walked to school, visited friends, and attended school activities without constant contact...
Okay, so this blog post isn’t targeting school administrators, my typical target audience. However, I thought the topic was so interesting that maybe schools could find ways to incorporate this kind of information into their websites. For example, it might make an...
