The blank canvas. The empty page. We want to fill print media with ink the same way we fill silence with words. It makes us uncomfortable, all that nothingness. If you are a customer, you feel cheated that you paid for, what exactly? Effective use of whitespace Many...
I recently spoke with the communications coordinator at one of our wonderful public school districts on the East Coast. She mentioned that, in her busy district, the district leaders seem to have four main concerns throughout the year: starting in August, the district...
While a school website redesign can feel like a Herculean task, not worth the time or the money, keep in mind that your website is your most important marketing and communications tool. It will have the highest return on investment of any of your marketing...
When looking for a new school website hosting provider, there are some areas to consider before making your selection. In addition to the obvious areas like the specific needs of a website design for schools, service provider reputation, services provided, and...
Who could forget Seinfeld’s 1995 version of “the Soup Nazi”? He served the best soup on the planet. So good that his customers had to follow his ordering procedure (step into the store, move to the right side, proceed directly to the counter, order without comment,...
