Using your school website and social media strategically The primary task of your school’s website is to facilitate effective communication. If done right, it can not only keep everyone informed but will improve morale and create staff, parent, and student enthusiasm...
Take note, today’s staff members want to be asked for feedback and to be heard. I think we also recognize that in addition to more frequent communication, how we communicate can mean the difference in how effective we are as leaders. This means better listening...
Effective school communication + engaging visuals = winning influence I’ve been preaching for years that content is king. I’ve written numerous articles espousing this recommendation. However, I’m kind of old-school, and I actually read content—on the Web, in books,...
Are the words you are using undermining your school’s intended messages? The words used in all forms of communication can be some of the strongest branding taking place at your school. Consider this example: School A has a sign posted, like most schools, telling...
Yes, we are talking about outsourcing your school’s website management. Not just the design of the website, which is quite common for most schools, but to include the ongoing content updates, proofing, copywriting, graphics, and content additions day in and day...
