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Digital Marketing for Schools in the 2020s

Marketing in the roaring '20s (2020's) is going to be a wild adventure. Are you ready?

It will be the decade that artificial intelligence takes center stage in how we operate our schools. From hiring to firing, to project bidding and fundraising, an AI platform will predict a looming problem, solve it, and let you know about the predictive...

How to Get Started with a School Blog

You know a school blog is good communications, so now get started

You already know the value of a school blog, right? It helps attract new students, engages the parents, and establishes you as an expert in education. Using it as part of your school marketing efforts with Inbound Marketing and search engine optimization can greatly...

School Website + PTO = Fundraising Success!

How your school website can help parent teacher organizations (PTO) connect with the community.

While budgets, schedules, and meetings take up a lot of school administrators’ time, it’s worth noting that there is an untapped resource in your school community that is ready and willing to support your school in helping to face and even overcome its challenges:...

Fill Your School with Good Moms (and Dads)

7 tips for school communicators

I thought about titling this blog, Communicating with “Bad Moms.” If you haven’t had an opportunity to see the Bad Moms movies, actress Mila Kunis plays a mother, Amy, whose perfect life falls apart. Overwhelmed, she brings store-bought donuts instead of homemade...

School Board Members: How to Help Your School Succeed

What happens when school governing boards value communication

A school’s governing board is not only responsible for approving the school’s vision and goals; it also holds the district leaders accountable for the results.  Some common school board responsibilities are to: set and support the vision and goals for the school...
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