Why Your IT Department Should NOT Manage Your School Communications

No other industry would even consider asking their technology department to manage their communications, public relations, or marketing strategies. These two areas of expertise require radically different skillsets. It would be like asking a prima ballerina to conduct...

School Administrators: Leading Like CEOs

Because our work here at School Webmasters bridges the world of education and the world of business, it is easy for us to see similarities and differences. Here’s what we’ve learned. We’ve noticed that sometimes school administrators don’t see themselves...

Civility in Our Schools, Home, and Online

Improve school customer service by modeling civility As a baby boomer, I am not exactly proud of the fact that my generation is stereotyped as rebellious when it is also associated with self-centeredness. Although admittedly, many of our bell-bottom, tie-dyed 60’s era...