Benefits are a huge motivator. And whether we realize it or not, much of our day-to-day actions are motivated by benefits. If we weigh the benefits versus the activity and decide it’s not worth it, we won’t carry out the activity. Take, for example, doing the...
Back-to-school jitters aren’t just for students and teachers; administrators certainly get their share of the stress that comes along with that first day. Your to-do list may seem a mile long, but a successful opening day really just boils down to a few key points....
Have you ever walked into a crowded room where a hundred little conversations are taking place all at once? It sounds a little like a beehive buzzing, doesn’t it? In school communications we don’t throw the term “marketing buzz” around much—although maybe we...
In the field of education, we often don’t think of ourselves as service providers. We just don’t relate what we are doing in education as being about customer service. Yet, we do have customers (students, parents, community members, other staff members)...
In July 2016 the New York Times reported on the progress of struggling local schools. This is how they described the situation faced by schools throughout the area: “At one troubled Brooklyn high school, the principal stepped down this month—after clashing...
