The Benefits of Having a School Blog

The education sector is similar to other industries; fierce competition for the best talent and competent students exists. Naturally, all schools use all the means at their disposal to win the race. That’s why it’s no surprise that so much attention is...

CMS for Schools: Benefits and Challenges

Marketing has evolved significantly over the past few decades. Naturally, it has also invented and introduced many new concepts and terms like SEO, CRM, SERP, CDN, and CMS. For some, keeping up with the ever-growing marketing terminology can be challenging. Still, any...

How to Create a Successful School Branding Strategy

It’s no secret that schools in the education sector are in fierce competition to attract and retain talented students. Logically, students and their parents will only consider schools that promise them a bright future that fits their goals and gets them where...

How to Localize Your School Website

Countries like the U.S. are home to many communities with diverse cultures and languages. Every year families from all over the world move to the U.S. to start a better life, which means there are more and more students in schools whose native language is not English....

Marketing Your School with Strategic Communications

Working in a school can be a tough job. It is also one of the most important roles in American society. We hope you feel pride in your chosen profession, and although you don’t get the recognition you deserve most of the time, your dedication, caring, and expertise...