Working in a school can be a tough job. It is also one of the most important roles in American society. We hope you feel pride in your chosen profession, and although you don’t get the recognition you deserve most of the time, your dedication, caring, and expertise...
Often when we consider our various target audiences, we don’t consider the one closest to us—teachers, staff, and administration. These important people are your “internal publics,” and marketing to them is one of the most important things you can do. Benefits...
We often think we know what our parents and community think—and sometimes we’re wrong. The only way to find out how people really feel is to ask the right questions. If we don’t know what people currently believe, we can’t possibly improve communication, services, or...
Influence, inspire, and engage using story in your school communications You’re a nice guy (or gal). You’re considerate of others’ time, and you care about your staff and students. Heck, you think your school is doing a great job, but you can’t understand when parents...
The logistics of reopening your school for the 2020-21 school year was intimidating enough. Nearly 27 million Americans are dependent on schools for childcare to work. So while there are many parents who need their children to return to school, there...
