5 School Website Goals for 2025

So, now that we are heading into the second half of the school year, it is the perfect time to review the school website and refocus on how you can better communicate with and engage your parents and students. Here are five New Year resolutions that you can use to...

Effective School Marketing Strategies to Increase Enrollment

Many academics and school administrators hate to think of their institution as a business, so even the thought of marketing makes them uncomfortable. Somehow, they are convinced that attracting leads and customers detracts from their primary objective of providing a...

What Teachers Wish Parents Would Do in Preparing Students

Okay, so this blog post isn’t targeting school administrators, my typical target audience. However, I thought the topic was so interesting that maybe schools could find ways to incorporate this kind of information into their websites. For example, it might make an...

School Ads: Top Dos and Don’ts

Every school manager aspires to improve admissions. Without the admissions of new students, your educational organization cannot live up to its promises and continue to fund your existing programs; it may not even be cost-effective to start the academic year....