Many academics and school administrators hate to think of their institution as a business, so even the thought of marketing makes them uncomfortable. Somehow, they are convinced that attracting leads and customers detracts from their primary objective of providing a...
In the digital age, a school’s website is more than just a virtual brochure—it’s a dynamic hub of information, school communication, and community engagement. Keeping a school website updated is not merely a matter of aesthetics or professionalism; it has...
Okay, so this blog post isn’t targeting school administrators, my typical target audience. However, I thought the topic was so interesting that maybe schools could find ways to incorporate this kind of information into their websites. For example, it might make an...
Every school manager aspires to improve admissions. Without the admissions of new students, your educational organization cannot live up to its promises and continue to fund your existing programs; it may not even be cost-effective to start the academic year....
As each the new year starts, every school is looking for ideas and techniques to level up its branding game. The high school newspaper is certainly one of the most flexible ways to keep students and faculty informed about what’s going on in and around campus...
